Why I Chose the Harder Business Path

A packaged snack. A supplement.

Shelf stable - Easier to ship - Lower overhead.

But I didn’t leave partner track at a global firm to chase easy. I’m after real health and longevity changes. And that starts with our daily meals.

We all know this: what we eat daily has the most signicant influence on our energy, mind, mood, and longevity.

Individuals who adopt a healthy diet rich in diverse plants (we include 10 plants in every bowl + use superfoods and rare produce) and unsaturated fats (we use tahini, cold-pressed evoo, nuts, seeds) are 86% more likely to reach their 70s free of chronic diseases and intact physical, mental, and cognitive functions. [STUDY HERE]

TL;DR: WHAT WE EAT FOR LUNCH + DINNER MATTERS.

THIS AMPS ME UP. This is very empowering.

So, how does this translate into a business?

Well, it’s quite complex honestly. Here’s some of the complexities I navigate to get wellness bowls into fridges:

• Securing consistent fresh, local produce - We prioritize local, premium produce. It took me 5.5 months to find a reliable producer. Fresh, local produce is exactly what I want me and my family to be eating.

• Top tier food safety and compliance - Certifications and trainings to stay compliant and ensure food safety every step of the way. Before launching, I certified and trained to ensure our business is compliant.

• Cost effective delivery logistics - Balancing cost with delivering direct to homes, refridgerated trucks for delivery, and high-quality drivers. It took me 3.5 months to track down a reliable one - I had another CEO refer me.

• Constant variety, superfoods, rare produce - Weekly planning occurs to ensure we rotate different plants and superfoods. The proof is in the recurring clients: we have clients who have been with us for over 4 months (i.e. since we launched).

• Nutrition transparency to assure that you’re eating clean - We build out the ingredient list and nutrition facts (calories, protein, carbohydrates, fat) weekly for every bowl. Takes nutrition knowledge, and it’s worth it.

• Ensuring every bowl is built with research-backed nutrition ratios: The method we use for every bowl combines complex carbs with fiber, healthy fats and protein because this combination is shown to stabilize blood sugar [study here] and sustain energy. Our client testimonials back this up too - what you say and how you feel after eating our wellness bowls means everything to me.

BOTTOM LINE: Every aspect of our wellness bowls are executed for real health and longevity changes, and so making real impact in a food business is complex. But a little complexity doesn’t scare me.

Going to leave this here: 3 non-wellness bowl related things:

1. I’ve had this song has been on repeat this week. The singer does not match his voice lol.

2. The new community gym I’ve been going to. So much sun, and here’s the kicker: it’s free.

3. The toothpaste that helped my sensitive teeth. Sensodyne never worked.

Reach out anytime! I personally reply to all emails.

Caitlyn xx