What am I really doing?

One minute of reading.

Author

Caitlyn Bertone
27 Feb • Estimated Reading Time: 3 minutes

I ran a “pretend” retail store in my parent’s basement as a child. I spent years improving on it. Building it out. “Operating” it. Waiting until Christmas to get a cash register as a gift. A shopping cart too. I loved every moment. It felt so right.

I then went to business school. Felt okay.

Jumped into a corporate role for years. Things started to feel less okay.

Then I turned 30 in 2024. It hit me.

Hard.

What am I really doing across this next decade? This doesn’t feel like where I’m really supposed to be.

A few months later, I resigned from my leadership role at a global firm to build food with everything we need, and nothing we don’t.

I now clearly see that this is where I’m meant to be.

As promised, one minute of reading.

Caitlyn xx

Ps. Wellness bowl cut-off is Friday 5pm, Sunday delivery or pick-up. Order now while it’s top of mind.

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All our clientele who ordered wellness bowls were gifted a beautiful Well Bynd class: yoga, pilates, breathwork. I hope you make the most of it. Let me know if you book.


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