- Caitlyn from Better Bowls
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- Questions I Get Asked re Starting a Business
Questions I Get Asked re Starting a Business
Screenshot of my day + dietitian partnership
Since leaving my decade long career at a global firm and diving headfirst into building a wellness bowl meal delivery service - 100% self-funded and with zero indsutry connections - I frequently get asked the below questions. So here’s a little behind the scenes…
How does entrepreneurship compare to firm life?
The highs are way higher, the lows can hit deeper. The sense of purpose is real, and the hours are just as long. Deep down, I know this is what I’m meant to be doing.
What does your week look like?
It’s a blend of all the functions - marketing, outreach, partnerships, admin, planning menus, replying to client messages, checking in with new clients, syncing with suppliers and our kitchen + delivery team. Fridays and weekends are super ops-heavy. You’ll find me in the commercial kitchen. On weekdays, we’re in the kitchen when we’re bringing wellness bowls to events and companies.
What are you noticing that people need right now? People know what they want to eat. They just need a realistic solution that fits the pace of their week. Speed, efficiency, and ease matter. No one has time to overthink ratios and designing different meals - they just want to feel energized and hit their health and wellness goals.
Biggest struggle? Protecting the habits that keep me sharp. Staying grounded, mentally clear, and physically recovered is a non-negotiable - and the exact things that get tested these days. When I run on 4-5 hours of sleep (which unfortunetly happens), it can take a few days to recover from which isn’t ideal.
What’s a day look like? It changes constantly. Here’s a cleaned up version of yesterday’s calendar (screenshot below). We delivered wellness bowls for an entire office in the financial district, calls with naturopaths and a dietitcian who are interested in refering us to their clients, and finalizing content with one of Ontario’s largest dietitian group who now recommends us. I’ve built in my strength training, walking, food and breaks to keep me sharp.


This comedic Netflix show was hilarious. Killer job done by the writers.
I only could find this shoe store in New York City. It opened in Sherway Gardens - Etobicoke. Beautifully done.
Why does this popular global coffee shop have such long wait times? Intentional or bad logistics? Someone please explain.

For nearly 20 years, JM Nutrition has been helping people understand their bodies needs via personalized nutritional counselling by a team of registered dietitians and nutritionists for a full range of services to the residents of Toronto, the GTA and the rest of Ontario.
—> With a vast team across Toronto, GTA - and Ontario broadly - we are honoured to have our wellness bowl meal delivery service recommended by JM Nutrition.
If you, a family member, or know a friend looking for a dietitian or nutritionist, you can request an appointment, book a free consultation or visit the JM Nutrition website.

When my nutrition slips, within 1 day I notice lower energy and a foggier mind.
It’s a testament to how intelligent our bodies and minds are - they just need guidance from high-quality nutrients consistently.
So, the sooner you start, the better you’re body and mind work.
I’m personally offering a complimentary wellness bowl on first orders to try this out for yourself.
Code: BOWLFROMCAITLYN
Expires: May 31, 2025

