My last firm email before launching Better Bowls

I sent a video. Here's the link.

You’ll want to read right to the bottom…

It’s common to send a final goodbye email at the firm to everyone you’ve worked with.

Having spent nearly a decade at Ernst & Young, working with the most incredible, smart people, I didn’t think an email would cut it.

So, I filmed a video.

I didn’t have a full sense of what Better Bowls would be yet so when I watched the video back today, I was surprised to see how much my words still hold true - esp what I said at the end.

And flashing forward to the present, if you asked me how I think about Better Bowls today, this is what I’d say:

What if our meals had beautiful flavours and superfoods - paired in the right way - without the stress of figuring it out yourself?

And, what if this food is where we need it most? In our homes.

THIS is now exactly what we’re doing at Better Bowls.

Wellness bowls that are:

  • ultra convenient

  • curated with modern flavours

  • designed to make us feel energized

When I filmed this video at the firm, I knew how much this food made me feel like myself again. And I thought, maybe others would be interested in this…

Today, we make a couple hundred bowls monthly!!!

Over 50 testimonials showing even better results than I imagined: more time back! increased energy! less bloating!! feeling fuller for longer!! someone even lost over 9 lbs eating our wellness bowls!!!

Even though I didn’t have a clear sense of what this could be, I just knew this was the right path forward. And now, I’m even more AMPED and MOTIVATED than ever before of Better Bowls.

And as we wrap up the first quarter, we are collecting feedback to help us build the next few months. I checked, it takes an average of 1.5 minutes to complete all 4 questions. Your response will shape what we do next.

Caitlyn xx

Ps. You can reply to this email. I will personally respond.

PPS. For everyone who is ordering, you’ll want to read this:

Complimentary class to SAOR: The popular Toronto-based SAOR Studio has gifted a complimentary class to our clientele. Valid for April only. This studio gets waitlists. My advice is book fast. Your code is included in this week’s wellness bowl delivery bag.

A full-sized bottle of Eversio’s lion mane capsules: I’ve been experimenting with functional mushrooms - I haven’t fully formed my thoughts on whether this is something I want to continue with, but I thought it could be interesting if you tried too. So I asked the founder of Eversio if she’d be open to sharing samples. So this week, every wellness bowl delivery bag will receive a FULL bottle of their medicinal lion’s mane capsules. Excited for you to try too!!!

Last week, we shared mouth tape from Mintier and a stretch session to StretchLAB Rosedale. The week before, coffee from a Toronto-based roastery. I love knowing which items you’re trying and liking, and even not liking!! So email and DM me anytime.